Aoi - A soulmate cherish every moment of motherhood

Aoi is a brand dedicated to both mother and baby, researched and developed by Inochi. The Aoi ecosystem focuses on creating diverse product lines to be with babies through each stage of early development.

Aoi will be a trusted friend, accompanying and sharing the challenges in the journey of caring for babies. With Aoi, our little angel will experience holistic development and explore the world on their own. From there, Aoi will build a nurturing journey filled with joy, inspiration, and lifestyle with mom and dad.

Aoi is …
… Mom's lullaby

“Aoi” or “À ơi” is the name inspired by the mom’s lullaby. This is how we convey the message of love, the tender care of parents for their child, like a mother’s lullaby nurturing the child’s soul every day.

In Japanese, Aoi also means ‘blue,’ representing intimacy, vastness, and gentleness.

… Inspired from Shima Enaga birds

Known as  the “Snow Fairies” of Hokkaido, Japan, Shima Enaga birds not only have an adorable appearance but also exhibit very special parenting behaviors. Both the father and mother birds share the responsibility of caring for and protecting their offspring and nest from the moment the chicks are born. Additionally, matured birds in the community support the nesting pair by helping to find food and even continue to safeguard the fledglings until they become more independent.

Inspired by these Shima birds, Aoi aims to convey a meaningful message to every family: the journey of raising children may be tough and challenging, yet it is undoubtedly filled with joy and happiness. Aoi is ready to be the trusted companion alongside parents throughout that journey of love, from the moment the baby is born to the hesitant first steps.

Babies safety
is the top priority

Products within the Aoi ecosystem are produced from premium materials such as PPSU (Polyphenylsulfone), virgin PP (Polypropylene), silicone, among others, completely free from BPA, ensuring absolute safety for the health of newborns and young children.

Among these materials, PPSU plastic has undergone certified testing and meets the standards set by the NSF (National Sanitation Foundation) of the United States and the FDA (Food and Drug Administration), making it absolutely safe for babies. It boasts the ability to withstand temperatures up to 200 degrees Celsius, is shatter-resistant, odor-resistant, and scratch-resistant.


Tiêu chuẩn quốc tế về Thực hành Đạo đức kinh doanh và Trách nhiệm xã hội
Tiêu chuẩn Đánh giá tuân thủ Trách nhiệm xã hội trong kinh doanh toàn cầu

Mom, let's explore with Aoi!

About Inochi

Inochi is a premium household appliances brand firstly launched into the market in 2018. With the desire to bring high-quality products with competitive prices to the customers, Inochi has prioritized on technical foundation investment and development of Tan Phu JSC Co., with advanced production lines. Inochi has pioneered in developing and manufacturing various kinds of plastic household products with Japanese standards, high-quality,multi-functional, and health-safe to the customers.

Inochi in Japanese means “life.” A modern, intelligent lifestyle serves as the inspiration for Inochi to create products with sleek and contemporary designs, ensuring safety and flexibility for every family. Through years of development, Inochi now owns  an ecosystem of diverse products with over 650 SKUs, comprising various categories of household utilities and a wide range of premium materials, from plastic, ceramics, glass to silicone. Among these, the Aoi ecosystem represents a significant breakthrough in expanding the product portfolio, better meeting the needs of users.


About Tan Phu Vietnam

Established in 1977, Tân Phú Vietnam is proud to be a leading domestic industrial packaging manufacturer, with over four decades of experience in producing packaging products for prominent brands such as Vinamilk, Lavie, Pepsi, Coca Cola, and more.

With the motto “Doing better,” aiming to create more value-added products for consumers, Tan Phu Vietnam consistently maintains and  improves our  operations to align with international standards adopted by the company. With an enclosed production process meeting ISO 9001:2008 standards and a management system meeting ISO 15378:2017 standards, along with over 45 years of experience in the plastic manufacturing industry, Tan Phu Vietnam ensures the delivery of high-quality products to the market, ensuring absolute safety for both mothers and babies.